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The Singleton has unveiled its new global campaign, “The Single Moment,” designed to challenge traditional perceptions of whisky as a serious and solitary drink. The campaign invites whisky enthusiasts and newcomers alike to savor meaningful moments and foster deeper connections.
“The Singleton is the 4th largest Single Malt in the world, loved by new and seasoned whisky drinkers alike,” said Wangeci Gakenia, Singleton Brand Manager. “However, many still perceive whisky as a serious and often solitary drink. In a world filled with distractions, our audience craves moments of connection. ‘The Single Moment’ delivers on this desire, inviting everyone to luxuriate in real connection.”
To launch the campaign, The Singleton hosted an exclusive culinary experience at the Radisson Blu Hotel, where Executive Chef Wayne Walkinshaw crafted a multi-course journey inspired by The Singleton’s tasting notes. Each dish incorporated the whisky as a central ingredient, showcasing its deep, complex flavors.
- Appetizers highlighted the whisky’s light and fruity notes.
- Main courses paired with its spicier, richer undertones.
- Desserts brought out its subtle sweetness and oakiness.
This carefully curated menu offered guests an immersive experience, blending fine dining with the essence of The Singleton.
The campaign represents a bold step in The Singleton’s evolution as it aims to establish itself as a luxury icon. By bridging the gap between tradition and modernity, “The Single Moment” celebrates whisky as a catalyst for connection and shared experiences, making it accessible and appealing to a broader audience.
