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Electric vehicle (EV) dealer, Go Electric Limited, has picked Ms. Eve Maina as the new Corporate Director to spur electrical mobility growth in Africa as the firm seeks to expand its wing in the Kenyan market and the East African region.
Ms. Maina holds a Master’s Degree in Business Administration and is a graduate of Stern of Business New York University, USA, and Central European University Business School in Budapest, Hungary. She is an expert in strategy development with a main focus on emerging and developing markets, financial management, and transnational leadership.
Prior to joining Go Electric Ltd, Ms. Maina served as the CEO of Taxiye Ltd between 2020 and 2021, in charge of strategy and business development of the company’s expansion into the East Africa region. During her tenure, she developed innovative business models that saw Taxiye grow its market share and mitigate risks by 34% within a period of 3 months.
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She was also instrumental in creating market entry strategies that attracted more than 6,000 riders and approximately 2, 000 drivers from across the country. Early this year, Go Electric launched the first ever fully electric and solar-powered vehicles dubbed UTU in the East African market, in an event that was held at Naivasha Buffalo Mall. Further, the company announced that they were investing KES 2 billion to import more vehicles and help the country as attention shifted to e-mobility. Electric vehicles are seen as a game changer in the East African market that has for long being dominated by fossil-fuel vehicles. They come with reduced running costs, in cutting the use of fuel and reduction of operational costs.
Thus, owners of the EV who want to venture in public transport will save more money than their counterparts, because of the reduced engine maintenance costs. From her wide experience, Ms. Maina will oversee the revamping of the market entry strategies that will increase ownership of electric vehicles.
Speaking while announcing the appointment, Paul Njeru, RMD Go Electric Ltd said, “As we continue to invest in E-mobility and provide solutions for Kenyans who want to own vehicles with less operational costs, we are also committed to scaling our operations, distribution infrastructure and expanding our footprint. I have confidence in Evelyn Maina because of her experience in strategy and vision planning, forging and maintaining partnerships, and business positioning. She is going to use her wide business network that spans North America, Africa, and East and Central Europe to turn around the business for profitable sales.”
Ms. Maina joins the team at a time Go Electric Ltd is targeting to tap highly talented C-Suite executives to match their competition, offering fossil-fuel vehicles. Although Kenya is almost entirely reliant on fossil fuel vehicles, there is a global paradigm shift to electrical vehicles mainly to tame the increasing carbon dioxide emissions in the Ozone layer, leading to environmental pollution.
Speaking on her appointment, Evelyn said, “I am delighted for the appointment to join a team of vastly experienced members who are committed to innovating and changing the world technologically. I am humbled at the opportunity and commit to the management that I will meet and exceed their expectations of making Go Electric the largest supplier of Electric Vehicles in East Africa.”
EVs have existed in the past, although with little popularity, and thus did not gain significant traction. Some of the changes that will revert the trend include the reduction of acquisition costs and the availability of solar canopy services to ease charging. Go electric offers buyers of EVs a wide range of charging options and solutions including charging piles, wall box ports, and solar panel-shaded carports.
About Go Electric Ltd Go Electric is an Electric Vehicle (EV) dealer that provides EV solutions to the African market. It offers a wide range of products from electric cars, tricycles, buses, motorcycles, and electric charging solutions. Go Electric Ltd is the sole dealer of Electric vehicles and solar vehicles dubbed Utu. Utu EVs are designed for African roads as they are designed in Kenya even though manufactured in China hence offering a unique combination of local innovation and global manufacturing. The brand is currently available in Uganda, Kenya, Tanzania, Rwanda, Malawi, and Mozambique among other African countries. It was recently recognized awarded in an attentional award dubbed Pacesetters Awards East Africa as the Pacesetter in Electric mobility in East Africa. The company has been at the forefront of spurring the uptake of EVs through its various initiatives such as the establishment of various solar and electric vehicle charging hubs.
