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StarTimes Media has successfully secured the non-exclusive broadcasting rights for the esteemed Spanish football leagues, LALIGA EA Sports and LALIGA Hypermotion, for the upcoming five seasons.
LALIGA EA Sports stands as Spain’s premier football league, ranking among Europe’s top professional football leagues, featuring 20 teams. Each season comprises 38 rounds with 10 matches per round, following a home and away format. Notably, LALIGA boasts the record for producing the most winners of both the Ballon d’Or and the FIFA World Player of the Year awards.
With this achievement, StarTimes gains broadcasting rights for LALIGA EA Sports and LALIGA Hypermotion spanning the seasons from 2024/25 to 2028/29. Broadcasting will be accessible in all languages except French, including English, Portuguese, and local languages, ensuring coverage across all sub-Saharan African countries.
Melcior Soler, LALIGA’s Audiovisual Director, emphasized the significance of reaching their audience, citing StarTimes as a vital partner in delivering top-notch content to fans in the sub-Saharan region.
Tiffany Shao, Sports Acquisition and Operation Director of StarTimes, expressed excitement over the successful bid, highlighting StarTimes’ commitment to providing premier football entertainment to subscribers, aligning with their sports content strategy.
“Soccer is at the heart of StarTimes’ sports content strategy, and this latest acquisition underscores our dedication to delivering top-notch football entertainment to our subscribers,” stated Tiffany Shao, Sports Acquisition and Operation Director of StarTimes.
