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The Kenya National Chamber of Commerce and Industry (KNCCI), under the leadership of CEO Patrick Nyangweso, extended their congratulations to the Kenya Export Promotion and Branding Agency (KEPROBA) on the launch of its new Strategic Plan. This plan marks a significant step in enhancing Kenya’s export sector and strengthening the nation’s global brand.
KEPROBA, established under the State Corporations Act Cap 446 through Legal Notice No.110 of August 9th, 2019, emerged from the merger of the Export Promotion Council and Brand Kenya Board. The agency is mandated with implementing export promotion and nation branding initiatives and policies to promote Kenya’s export of goods and services.
KEPROBA provides essential support to exporters and potential exporters through various services, including:
- Country reports highlighting opportunities in specific countries
- Analysis of market trends
- Market research reports
- Identification of opportunities for the export of services
In his congratulatory message, Mr. Patrick Nyangweso, CEO of KNCCI, emphasized the importance of continued partnership between KNCCI and KEPROBA. He remarked, “Congratulations Kenya Export Promotion and Branding Agency on the launch of your new Strategic Plan! At Kenya National Chamber of Commerce & Industry – KNCCI, we look forward to our continued partnership to elevate Kenya’s export sector, bolster our global brand, and drive economic growth.”
The strategic plan aims to provide a structured roadmap for KEPROBA to enhance Kenya’s export capabilities, explore new markets, and strengthen the country’s global presence. This initiative is expected to create new opportunities for Kenyan exporters, driving economic growth and positioning Kenya as a competitive player in the global market.
The collaboration between KNCCI and KEPROBA highlights the joint commitment to support Kenyan businesses, facilitate international trade, and ensure sustainable economic development. The strategic plan’s launch signifies a promising future for Kenya’s export industry, with both organizations working together to achieve shared goals.
As KEPROBA moves forward with its strategic initiatives, the support and collaboration from key stakeholders like KNCCI will be crucial in realizing the vision of a thriving export sector and a strong national brand. This partnership sets the stage for continued success and growth in Kenya’s economic landscape.
