0
0
World Gin Day is upon us, offering an opportunity to appreciate the rich heritage and evolving landscape of gin in Kenya. Celebrated annually on the second Saturday of June, this special day brings gin enthusiasts together to enjoy and explore the beloved spirit in various ways, with participation from both local and international brands.
In the 1830s, Charles Tanqueray established his distillery in Bloomsbury, London, taking the world on a journey of refined taste with a display of elite craftsmanship, giving rise to the timeless classic gin: Tanqueray. Known for its distinctively balanced flavor profile that features a blend of botanicals such as juniper, coriander, angelica root, and liquorice, Tanqueray quickly rose to prominence. The commitment of brand stakeholders to quality and consistency has cemented its reputation over the decades, making it a global gin icon.
Tanqueray has carved out a significant niche since its introduction, elevating the perception of gin from a casual beverage to a sophisticated choice for the discerning drinker. At the pinnacle is Tanqueray No. TEN, the first ultra-premium gin distilled from whole citrus fruits. The citrus heart is distilled in the 500L Tiny Ten copper still for an unmistakable taste and personality. The brand’s premium image and classic taste have resonated well with Kenyan consumers, who appreciate both its heritage and sophistication.
Tanqueray continues to innovate and cater to the evolving tastes of the Kenyan market with a selection of variants, including Seville, Rangpur, and Royale. These offer unique twists on its classic formula, appealing to both traditionalists and experimental drinkers. The availability of these variants demonstrates the brand’s adaptability and commitment to maintaining its relevance in a dynamic market.
Let’s raise a glass to World Gin Day, celebrating the rise of this special spirit and the exciting moments it elevates in our life experiences. Follow the conversation on #unmistakablytanqueray.
