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CFAO Mobility Kenya and NCBA have launched the “Beauty Meets the Bonnet” (BMB) initiative, a unique program designed to enhance the driving experience for women and support their engagement with automotive culture. This innovative initiative is set to offer women drivers boutique experiences tailored to their aspirations and lifestyle.
The “Beauty Meets the Bonnet” initiative will provide a range of benefits aimed at making vehicle ownership more enjoyable and manageable for women. Members of the BMB club will enjoy offers and discounts on routine maintenance services and spare parts, as well as exclusive access to themed events and networking opportunities.
Speaking at the launch event, Josephine Bekoe, General Manager of Human Resources at CFAO Mobility Kenya, expressed her enthusiasm for the partnership. “We are excited to collaborate with NCBA Bank on this groundbreaking initiative. This partnership underscores our commitment to providing strong asset finance solutions to our customers. By focusing on the unique needs of women drivers, we aim to make vehicle ownership more convenient, empowering them to achieve their dreams,” said Bekoe.
The strategic alliance between CFAO Mobility Kenya and NCBA represents a significant advancement in promoting gender inclusivity within the automotive industry. Both organizations are dedicated to delivering exceptional value and support to women drivers, enhancing their motoring experiences.
John Gachora, Group Managing Director at NCBA, emphasized the bank’s dedication to empowering women through strategic partnerships. “At NCBA, we are dedicated to empowering women, and our collaboration with CFAO Mobility Kenya highlights this commitment. We value forming strategic alliances like this one to solidify our partnership. We are confident that this initiative will further assist our customers in pursuing their dreams and aspirations as members of the Beauty Meets the Bonnet club,” said Gachora.
The BMB initiative aims to foster a more inclusive environment within the automotive industry, encouraging women to lead and innovate. The program will provide women with the tools, knowledge, and opportunities to excel in various aspects of motoring, from driving and maintaining vehicles to pursuing careers in automotive design, engineering, and leadership.
By creating a supportive community and offering tailored resources, CFAO Mobility Kenya and NCBA are paving the way for greater gender inclusivity and empowerment in the automotive sector.
