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Corporate identity transformation geared at anchoring its strategic transformation into a total mobility solutions firm
Local automotive solutions provider CFAO Motors Kenya has announced a corporate identity transformation and name change to CFAO Mobility Kenya.
The change is part of a strategic endeavor to solidify the company’s brand positioning as a multi-brand mobility solutions provider. As a result, CFAO Mobility Kenya will streamline its operations to provide much-needed leverage for the firm to enhance its competitiveness as a mobility solutions provider while aligning with the Corporation for Africa & Overseas (CFAO Group) global branding standards.
Speaking when he confirmed the move, CFAO Mobility Kenya Managing Director, Mr. Arvinder Reel said the firm would continue investing to expand its product portfolio across customer segments while advancing new-age sustainable mobility solutions including the sale of Hybrid Electric Vehicles, alongside Internal Combustion Engine (ICE) vehicles, while considering to soon introduce Electric Vehicles.
“This new identity as CFAO Mobility Kenya allows us to roll out relevant mobility solutions across our customer segments while optimizing our operations across all our divisions to ensure we deliver value for our customers. The adoption of CFAO Mobility Kenya identity is also a renewed commitment by our staff and operating partners towards delivering exceptional client experience,” Mr. Reel noted.
Mr. Reel said adopting a CFAO Mobility Kenya identity will fuel the firm’s growing market presence with complementary but diversified business lines, including pre-owned vehicle sales, independent quick-fix auto service outlets, and vehicle spares sales.
CFAO Mobility is known for its dominance in the local market for passenger, light to medium commercial vehicles and Trucks, CFAO Mobility Kenya will continue to invest heavily in capital and human capacity resources to develop its passenger vehicles portfolio with the introduction of Electric vehicles as well as expansion of its light and medium commercial trucks portfolio.
“The transformation and transition to CFAO Mobility Kenya is much more than a name change, as it’s a turn of a new page as a business. We aim to live to the true value of an end to end mobility solution provider powering the Kenyan economy and empowering every Kenyan by providing quality automotive solutions that are fit for purpose and deliver value,” Reel explained.
CFAO Mobility Kenya, a subsidiary of international business services firm Corporation for Africa & Overseas (CFAO Group), is the authorized distributor and service provider of Toyota, Yamaha motorcycles, Volkswagen, Suzuki, Mercedes Benz passenger cars, trucks, and buses, Hino, Hyundai light trucks and Sinotruk (HOWO).
It also has a network of 42 branches, dealers, and authorized service centres across the country and offers exceptional after-sales services. Additionally, CFAO Mobility offers services under its certified pre-owned vehicle brand, Automark, and quick-fix service through its AUTOFAST outlets in Nairobi, and affordable spare parts through WINPART brand.
Last year, CFAO Mobility Kenya maintained a steady growth pace in the local automotive market. Data from the Kenya Motor Industry (KMI) confirmed the firm’s dominance in the general segment, excluding the Trucks—medium and large buses category—with a 59% share.
The mobility firm’s dominance was primarily fueled by stable sales derived from its flagship Toyota brand, which contributed 53%. In the total market analysis, CFAO Mobility Kenya enjoyed a 32% market share, up from 28% registered in 2022, with total sales of 3639 vehicles across its Toyota, Suzuki, Hino, VW, Mercedes Benz, Hyundai, and Sinotruk portfolio.
