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Nairobi, Kenya – Monday, 22nd July 2024 – Kenya Breweries Limited (KBL) continued its celebrations for the Tujengane National Consumer Promotion in grand style at the Tusker Bar in Nairobi, as the Tujengane Winners’ Party took center stage. Following the success of similar events in Eldoret and Kisumu, the Nairobi edition highlighted the life-changing opportunities provided to KBL consumers through practical prizes.
The event brought together winners from the Nairobi region, including the highlight of the celebration, Rita Ongaro, who won a KES 1 million cash prize. Other prizes included numerous motorbikes, rent waivers, and shopping vouchers.
Lilian Mbugua, Brand Manager for Chrome, expressed the campaign’s ethos, stating, “The Tujengane campaign aims not only to reward our consumers but also to offer winnings that significantly impact their lives. The Winners’ Party is our way of giving these prizes more meaning. That’s the essence of Tujengane.”
“We are thrilled to witness the joy and excitement of our winners. This campaign is a testament to our commitment to our consumers, ensuring they feel valued and appreciated. It’s not just about the prizes, but the positive change these rewards bring to their lives,” she added.
The Tujengane National Consumer Campaign continues, with even more life-changing prizes up for grabs, including one car, cash prizes totaling KES 2 million, additional motorbikes, and rent waivers.
To join the Tujengane campaign, consumers of legal purchasing age are encouraged to purchase select EABL spirits, including Kenya Cane, Orijin, Triple Ace, Smirnoff, Kane Xtra, Chrome Gin, Chrome Vodka, Gilbeys, and Captain Morgan. By submitting a unique code from the bottle via SMS to 20405, participants enter a draw for a chance to win daily cash rewards, airtime vouchers, shopping vouchers, motorbikes, rent waivers, and grand prizes of four cars. This initiative provides incentives for consumers to engage with EABL brands throughout the campaign.
