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In celebration of World Tequila Day, Don Julio hosted a week-long series of events, culminating in an engaging consumer event at Yunion Restaurant & Bar. The festivities began by honoring select tequila connoisseurs and industry influencers with exclusive product gift packs. Notable recipients included Bidanya Barassa, Bonney Tunya, Nelson Aseka, Catherine Kittony, and Eugene Mbugua, who had the opportunity to interact with Kevin Kamau, Luxury Spirits Brand Ambassador at EABL. Kamau provided guidance on appreciating Don Julio and shared insights into the brand’s heritage.
Speaking at the consumer event, Victoria Mbugua, Brand Manager of Don Julio, emphasized the importance of the occasion. “World Tequila Day is an opportunity for us to connect with our consumers and celebrate the unique qualities that make Don Julio a standout in the tequila world. Our aim is to create a lively and engaging atmosphere where everyone can enjoy the full experience of our premium tequila. Whether sipped neat or mixed into a signature cocktail, we want consumers to explore the versatility and nuanced flavors of our range,” she said.
The celebrations underscored Don Julio’s commitment to fostering a vibrant tequila culture in Kenya. Through strategic engagements, the brand aims to curate memorable experiences that continue to establish Don Julio as the benchmark for tequila appreciation.
Heer Dodhia, CEO of Yunion Restaurant & Bar, added, “Celebrating World Tequila Day with Don Julio is a significant opportunity for Yunion Restaurant & Bar to showcase our premium offerings and provide memorable experiences. For our guests, it means an opportunity to enjoy the finest tequila and expertly crafted cocktails in a festive atmosphere.”
Don Julio is renowned for its exceptional quality and rich heritage, dedicated to craftsmanship and innovation. This year’s World Tequila Day celebrations highlighted the brand’s ongoing efforts to create engaging and unforgettable experiences for tequila enthusiasts in Kenya.
