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In a move set to redefine the premium drinking and dining scene in Nairobi, Tanqueray has launched its exclusive branded bar at the ArtCaffe Gastro Bar, located in Imaara Mall. This strategic partnership between Tanqueray and ArtCaffe aims to deliver an elevated experience, enhancing brand visibility in Kenya’s vibrant hospitality market.
The grand opening was a night to remember, featuring electrifying performances by top DJs including DJ Kace, DJ Brek, and DJ Festa. Guests indulged in delicious culinary delights and expertly crafted cocktails, all while enjoying the lively atmosphere that kept the evening buzzing.
Collaborations like this between renowned brands and restaurants are designed to enhance the customer experience, and the partnership between Tanqueray and ArtCaffe Gastro Bar is no exception. By merging the elegance of Tanqueray gin with ArtCaffe’s chic ambiance, the bar aims to create a unique and memorable setting for guests. This synergy is poised to set a new standard for premium dining and drinking experiences in Nairobi.
The Tanqueray bar, which is the centerpiece of this collaboration, features a design that is both elegant and inviting. The sleek, curved lines of the bar mimic the distinctive shape of the Tanqueray bottle, with the signature green color complemented by rich, earthy tones. The strategically placed seating areas offer an intimate yet social experience, making it the perfect spot for a night out.
“This partnership with ArtCaffe Gastro Bar allows us to showcase Tanqueray in a setting that complements our brand’s premium qualities,” said Scaver Saitaga, Brand Manager at Tanqueray. “We are excited about the long-term benefits this collaboration will bring, including increased brand loyalty and a stronger market presence.”
By creating a distinctive and premium drinking environment, Tanqueray and ArtCaffe are set to attract a discerning clientele eager to experience top-quality cocktails in an exclusive setting. This collaboration not only ensures brand visibility but also drives higher foot traffic, benefiting both brands in the long term.
With this launch, Nairobi’s hospitality scene is sure to be energized, offering residents and visitors alike a fresh, upscale experience that combines the best of both worlds—Tanqueray’s timeless sophistication and ArtCaffe’s commitment to quality and style.
