Dr. George Wachiuri, the CEO of Optiven, was the guest speaker at the CITAM Business Forum breakfast held on Saturday, August 31, 2024.
The event, which took place at CITAM Valley Road’s Dennis White Hall, attracted over 400 business owners, most of whom were eager to expand their operations and explore global business opportunities.
Dr. Wachiuri during is speech shared the success story of Optiven, detailing its rise to become one of the most awarded and celebrated real estate companies, particularly in the diaspora market.
He emphasized the importance of Kenyan entrepreneurs venturing beyond national borders, stating, “Now more than ever, the time is right to have Kenyan entrepreneurs trade beyond the borders.”
Dr. Wachiuri also encouraged the attendees to embrace courage and take bold steps in identifying and capturing new opportunities.
The forum, held under the theme “Grow Your Business Beyond Your Comfort Zone,” was part of CITAM’s ongoing efforts to support business growth and development within its community.
Optiven boasts of several thriving Strategic Business Units (SBUs) including Optiven Real Estate, Optiven Construction, and Optiven Water.
The company has also made significant strides in the hospitality industry with ventures such as GMC Place in Kitengela and food franchises like Eagle Peak Spur.
In addition to its business ventures, Optiven operates a charitable wing known as the Optiven Foundation, which has been instrumental in transforming the social well-being of thousands of Kenyans through various philanthropic initiatives.
Wachiuri said the company aims to create over 30,000 direct jobs by 2030 and has already empowered over 10,000 Kenyans to own property, with around 2,000 employees working directly and indirectly in its real estate and hospitality sectors.
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