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The Medium Liquor Traders Association (MELTA) has reaffirmed its support for the Performing and Audio Visual Rights Society of Kenya (PAVRISK), highlighting its commitment to ensuring local artists and content creators receive fair compensation for their work.
The association, which represents small and medium liquor traders, emphasized the importance of protecting artists’ rights and supporting the integrity of Kenya’s creative industry.
In a recent statement, MELTA underscored its appreciation for the significant cultural contributions made by Kenyan artists, affirming its alignment with PAVRISK’s mission to secure fair royalties for creative content. The association also called for greater transparency in the royalty collection process, particularly regarding the role of other Collective Management Organizations (CMOs) operating in Kenya.
Francis Mbogo, a representative of MELTA, expressed the need for formal clarification from the Kenya Copyright Board (KECOBO) regarding the activities of CMOs outside of PAVRISK. “MELTA believes it is essential for all stakeholders, including our members, to be informed about the legally appointed CMO for regulatory purposes,” said Mbogo. “This clarity will help us ensure that royalty collection remains transparent and just.”
MELTA also encouraged artists, content creators, and government agencies to engage in discussions aimed at resolving industry challenges and improving artist compensation mechanisms. The association urged its members to subscribe to PAVRISKās services, citing discounted rates as an incentive to support local artists while complying with the law.
By partnering with PAVRISK and fostering collaboration among stakeholders, MELTA hopes to create a more transparent and fair creative economy that benefits both artists and the wider community. As the industry evolves, MELTA remains committed to ensuring that the voices of artists and traders are heard and that the rights of all parties are respected.
