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Nairobi, 11th September – Twiva, Kenya’s pioneering AI-driven, influencer-powered social commerce platform, has been awarded the prestigious Social Commerce Award at the 7th Annual International Pacesetters Awards. This global recognition cements Twiva’s position as a leader in the social commerce industry, triumphing over other prominent platforms worldwide.
The award ceremony took place at the Argyle Grand Hotel in Nairobi, where industry leaders and innovators gathered to celebrate excellence across various sectors. The International Pacesetters Awards, recognized as one of the industry’s highest honors, are renowned for their rigorous selection process, involving comprehensive research and expert opinions to identify top performers in each sector.
“This award is a testament to the skill, ingenuity, and vision of our founders and management,” said Peter N. Kironji, CEO & Co-founder of Twiva, during his acceptance speech. “We are building the future of retail in Africa by disrupting a $500 billion industry, digitizing and democratizing market access for MSMEs, and fostering trust in one of the world’s fastest-growing markets. Through the seamless integration of social experiences and e-commerce transactions, we offer a unified path to purchase.”
Twiva’s success comes as the company continues to expand its influence in the social commerce space, with a rapidly growing community of over 11,000 influencers, more than 2,500 businesses, and hundreds of thousands of unique monthly visitors. This recognition marks Twiva’s fourth industry accolade this year, following their earlier win at the Middle East & Africa Business Awards, where they were named Best Social Commerce Platform for the Middle East and Africa region.
The platform’s innovative approach is supported by findings from a recent Digital Economy Report by Dalberg, a global advisory firm. The report highlights a significant shift in consumer behavior, with retailers and shoppers increasingly gravitating towards platforms that enable direct engagement between businesses and buyers, along with flexible payment options such as pay-on-delivery. With only 13% of Kenyans currently using e-commerce platforms, Twiva is well-positioned to capitalize on this untapped market potential.
Twiva’s model leverages the power of influencers to market and sell goods and services across various categories, including Electronics, Home, Furniture & Appliances, Fashion, and Health & Beauty. By empowering influencers to connect directly with their communities of influence, Twiva has created a unique and effective pathway for brands to reach their target audiences.
Grace Gikonyo, Twiva’s Head of PR & Marketing, also expressed the company’s gratitude: “It is an honor to receive such recognition. Our commitment to delivering top-quality solutions for users, resellers, and businesses is clearly paying off. We owe this success to our community of users, resellers, and merchants—thank you for believing in us.”
As Twiva continues to innovate and expand, this latest accolade further solidifies its role as a trailblazer in the rapidly evolving social commerce landscape, not just in Kenya, but on a global scale.
