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Online marketplaces have become a strong foundation in the success stories of many businesses. They provide platforms that connect sellers with customers in ways that were previously unimaginable.
In 2023, Kepios outlined the percentage of Kenyan internet users engaged in e-commerce activities. The report showed that 37.6% purchased products online, and 15.7% utilised online price comparison services. According to Statista, the number of users in the Kenyan e-commerce market is expected to reach 5.7m by 2029. This shows huge growth opportunities for sellers on leading platforms like Jiji, Jumia, and Kilimall.
Jiji recently engaged a few online sellers in a discussion, and they had a lot to share. The business owners revealed how these platforms have revolutionised their business practices. This includes offering solutions like broader reach, increase in sales, and tools to help streamline operations. Their feedback highlights the significant impact of online marketplaces in shaping modern commerce.
Peter, the owner of Giretronics and Signages, reported that Jiji has significantly increased his interactions with clients, leading to an x3 increase in customer base.
“The reviews on Jiji have really boosted the trust of my business. Through that, I’ve attracted more customers and the Jiji team has been helpful in sharing useful knowledge that has helped in running my business.” – Peter Bhoke, Founder, Giretronics and Signages
Purity explained how selling online has transformed her car dealership on Kiambu Road. By shifting from traditional brick-and-mortar operations to online selling, she’s been able to engage customers across the country before they even visit the yard, saving time and cost. Online marketing tools have helped her business focus on sourcing and stocking.
“Jiji has made it possible to run a business from anywhere. You can literally operate from home, and the platform takes care of the market access, which has been a huge breakthrough for businesses like ours,” – Purity Kimotho, Director, Urban Drive Autos LTD.
For Joel Ochieng, a mechanical engineer working in auto spares, leveraging online platforms has been a game-changer. He initially discovered the benefits of selling online through a friend. Before this, Joel faced several challenges, such as limited customer reach, high marketing costs, and the logistical issues of managing physical sales. These obstacles slowed down his business growth and made it difficult for him to compete. By switching to online platforms, Joel found a reliable solution to meet his business needs, enabling him to market his products more effectively and eliminate the logistical headaches that once held him back. One of his standout successes through online marketing was selling a Toyota pickup,one that previously took too long to find a buyer. The sale cleared all his doubts, further boosting his confidence to adopt online selling. Speaking on how online selling has impacted his business, Joel said:
“Selling online has made my job so much easier and streamlined my business operations. Before, I’d get calls or texts at all hours of the day, asking if I had specific parts in stock. It was hard to keep up and often meant I’d spend more time answering questions than actually running my shop. Now with Jiji, I can respond to many customers in one go. People can see details like price and even customer reviews right on my posts, so the questions I get are much more focused and serious.” – Joel Ochieng, Mechanical Engineer at Ochibo Auto Spare
These stories reflect a broader trend, one where businesses across Kenya are finding new opportunities and achieving success by embracing digital platforms like Jiji. The platform’s ability to connect sellers with serious buyers, increase visibility, and facilitate transactions across diverse regions has made it an essential tool for entrepreneurs.
As these success stories continue to multiply, the online market’s role in Kenya’s economic landscape becomes increasingly clear. This makes it a compelling proposition for anyone looking to invest in the future of e-commerce.
