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NAIROBI, Kenya – November 4, 2024 – Tusker Lite, Kenya Breweries Limited’s popular premium lite beer, capped off its #TurnUpTheLite campaign with an unforgettable ‘Lite House’ party at Koda, Nairobi. This inaugural event brought together Afro house enthusiasts and Tusker Lite fans for a night celebrating music, style, and Tusker Lite’s innovative approach to social experiences.
Featuring top Kenyan DJs, including Ivy, Suraj, Paps, and Kasiva, the event provided an electrifying backdrop with music, body art, hair styling, and makeup stations that gave attendees a refreshed look throughout the night.
Rediet Yigezu, Senior Brand Manager for Tusker Lite, remarked on the campaign’s success: “Tusker Lite’s #TurnUpTheLite campaign has lived up to the brand’s vibrant nature, positioning itself as the Lite beer of choice to be enjoyed responsibly. The response has been phenomenal, cementing Tusker Lite as a leader in creating memorable moments.”
With plans to continue delivering immersive experiences, Tusker Lite aims to connect with its community while establishing itself as the catalyst of Kenya’s vibrant and adventurous social scene.
