Don Julio 1942 Officially Launched in Kenya with Grand Consumer Event
0
0
NAIROBI, February 1, 2025 – East African Breweries Limited (EABL) has officially launched Don Julio 1942 in Kenya, marking the culmination of a strategic six-month journey to integrate the luxury tequila into the market. The consumer launch follows the brand’s mid-2024 trade debut, which focused on educating industry professionals about the nuances of the premium spirit.
Over the past six months, EABL has engaged bartenders, mixologists, and trade partners to create a knowledgeable market that appreciates Don Julio 1942’s quality and craftsmanship. The grand consumer event transformed that education into a celebration, highlighting the tequila’s smooth, nuanced flavors ideal for both sipping and mixing.
“Don Julio 1942 is more than just a premium spirit; it is an indulgence, a toast to life’s monumental experiences,” said Jean Okech, Head of Marketing Spirits Portfolio at EABL. “Our strategic approach ensured that by the time we celebrated with consumers, they fully understood and appreciated this luxury tequila.”
EABL has leveraged its trade partnerships to host 10 exclusive brand events, creating an elevated consumer experience while driving profitability for stakeholders.
With this launch, EABL reaffirms its dedication to innovation and excellence, further solidifying its position as a leader in Kenya’s premium alcoholic beverages market.
About The Author
