Reckitt Partners with Naivas to Expand Access to Quality Hygiene and Health Products in Kenya -

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Reckitt, a global leader in hygiene, health, and nutrition, has partnered with Naivas Retail Ltd, Kenya’s largest retailer by financials and branch network, to enhance nationwide access to essential hygiene and health products.

This strategic collaboration makes Naivas Reckitt’s first Direct to Account (DTA) retail partner, improving demand forecasting and ensuring faster responses to market needs.

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Reckitt is the maker of some of Kenya’s most trusted household brands, including Dettol (a leading hygiene and disinfection solution), Harpic (a top bathroom cleaner), Mortein Doom (a mosquito control solution), and JIK (a powerful stain remover and disinfectant). With additional products like Air Wick, Reckitt continues to elevate hygiene standards in Kenyan homes.

L-R: Chief Strategy Officer at Naivas, Andreas von Paleske with Country Manager, Reckitt Kenya, Mustapha Bugaje during the signing of the MoU. This strategic partnership makes Naivas Reckitt’s first Direct to Account (DTA) retail partner, streamlining demand forecasting and ensuring rapid responses to market needs.

Mustapha Bugaje, Country Manager, Reckitt Kenya, emphasized the significance of the partnership:
“Kenya is a priority market for Reckitt, and our brands have earned deep consumer trust over the years. This partnership with Naivas ensures that more Kenyans can access high-quality hygiene and health solutions conveniently.”

Beyond improving product distribution, the collaboration will leverage data integration to analyze consumer trends, enabling Reckitt and Naivas to refine their offerings to meet evolving market demands.

This partnership aligns with Reckitt’s broader strategy to expand its footprint in Kenya and East Africa, reinforcing its commitment to affordable, high-quality hygiene solutions for families across the region.