GEDDIT Kenya Unveils Gamification Marketing App to Revolutionize Customer Engagement

By Erick Wanjala

GEDDIT Kenya, a global leader in digital marketing, has launched a gamification marketing app designed to enhance customer engagement, brand recognition, and sales. The app introduces interactive features that transform how brands connect with consumers, offering an immersive experience beyond traditional marketing.

With the global gaming industry projected to surpass $321 billion by 2026, in-game advertising and gamified marketing are emerging as key drivers of business growth. Kenya’s digital economy, driven by high mobile penetration and a tech-savvy audience, presents an ideal market for GEDDIT’s expansion.

“Platforms that enhance consumer interaction will shape the future of business and digital entrepreneurship in Kenya,” said Michael Okwiri, CEO of GEDDIT Kenya.

The official app launch is set for July 2025, following a successful rollout in Ghana. The app, available on Android and iOS, will include personalized features and interactive challenges to keep users engaged.

With this innovation, GEDDIT Kenya aims to increase market share and boost customer retention, offering businesses a data-driven approach to digital marketing.