Small Costs, Big Impact: Madam CEO’s Wake-Up Call on Smart Spending
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By John Kariuki
In business and life, it’s rarely the big-ticket items that drain our finances. More often, it’s the subtle, recurring expenses—what Madam CEO Esther Muchemi calls “soft costs”—that quietly chip away at our resources.
These are the automated subscriptions you forgot to cancel, inflated service charges, unmonitored electricity use, or impulse buys that don’t add value. They may not raise red flags immediately, but over time, they bleed our budgets dry.
Madam CEO urges us to pay attention to these silent drains. “Financial freedom isn’t just about making more money,” she says. “It’s about stewarding what you already have—wisely, intentionally, consistently.”
The first step? Awareness. Start by reviewing your expenses and identifying what no longer serves you. Can that software subscription be canceled? Can a utility bill be trimmed? Are you getting value from every shilling spent?
In business, the same principles apply. Cultivate a culture of financial mindfulness. Encourage your team to eliminate wastage, plan better, and question unnecessary spending. Small changes—switching to energy-efficient lighting or renegotiating vendor contracts—can lead to significant savings.
At a personal level, living within your means, tracking expenses, and focusing on purposeful spending builds stronger financial foundations.
These choices, though small, compound over time—leading to healthier cash flow, leaner operations, and greater peace of mind.
Madam CEO closes with a challenge: “What are your soft costs—and what will you do about them?” The conversation continues, and your insights are welcome.
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