Standard Chartered’s 2025 Bonus Sentiment Report shows how Kenyan professionals plan to spend Performance Bonuses
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The Standard Chartered Kenya 2025 Bonus Sentiment
Report shows over 70% of Kenyans expect to receive at least two bonuses this year,
with majority planning to focus spend on wealth-building investments.
The report presents timely, research-driven insights into the financial habits, priorities,
and investment decisions of affluent professional Kenyans, with a particular focus on
how they plan to allocate their bonuses.
For the second consecutive year, investment remains the top priority for bonus use
(30%), surpassing spending, saving, and debt repayment. One in two consumers plans
to invest more in 2025 than in the previous year, with property and land, as well as
stocks and equities, remaining the top investment priorities.
Savings comes in as a close second, with the intention to ‘save more than the previous
year’, remaining consistent over 2024 and 2025. Those allocating more to savings do
so to save towards buying tangible assets such as property and land.
“The insights from this survey are crucial to us. By understanding how affluent Kenyans
plan to allocate their bonuses, we can deliver solutions that are aligned to their
aspirations”, said Joyce Kibe, the Head of Corporate Affairs, Brand and Marketing at
Standard Chartered Kenya and Africa.
The Bonus Sentiment Report highlights intriguing shifts in investment patterns. For
instance, while saving money and buying land are often considered the first step in
building a better life, Kenyans are increasingly exploring more sophisticated avenues for investments.
“A growing number of consumers are treating their bonuses as wealth-building toolsrather than one-off windfalls. Kenyans are demonstrating financial resilience, with a deliberate move toward investing, saving, and wealth-building,” said Edith Chumba,
Head, Wealth and Retail Banking.
We know that our affluent clients seek more than just returns. They want clarity in
volatile markets, access to global opportunities, and a trusted partner who understands both the local context and the international investment landscape”, she said
Now in its second year, this survey is conducted by Standard Chartered in
collaboration with Human8, a global research house. The survey covered those
employed full time, self-employed/business owners, those employed part-time and
freelancers.
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