Why Your Next Drink Might Just Be a Tequila -

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By Kingkline Ojal, Brand Ambassador, Diageo Reserve Brands.

While most people tend to know only surface-level information about tequila, there is so much more to discover. As someone who genuinely loves a good quality premium tequila, I’m drawn to its bold flavours and the craftsmanship behind it. This is a spirit far beyond just a party shot.

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Yet, in Kenya’s social scene, I frequently hear so many stories, which are misconceptions, about its taste. Many believe tequila is inherently harsh and I believe what they have experienced are mixto tequilas. These are tequilas that, by law, contain at least 51% agave but supplement the rest with added sugars. This blend, along with additives, usually results in a rougher, less palatable profile.

However, there exists another category, Premium tequilas, which are crafted from 100% blue agave, and are a personal favorite of mine.

Now, let’s tackle this core myth I hear constantly in some social settings. The most common misconception, as I mentioned, revolves around taste.

Most people think that all tequilas are harsh, thus necessitating lemon and salt to mask its flavour, or that it’s meant only for quick shots. This idea stems from the characteristics of mixto tequilas. Their blend, along with additives, can indeed result in a less pleasant, rougher profile. This is why the tradition of ‘Take a shot, lick some salt and suck some lemon’ became popular as it was a way to get the drink down quickly, covering up the harshness.

However, the reality of a 100% Blue Agave tequila is totally different, offering a truly remarkable tasting experience. Brands like Casamigos, crafted purely from 100% blue agave, deliver an exceptional smoothness that allows their rich, nuanced flavours to shine without needing a chaser. You can comfortably sip premium tequila neat or on the rocks, appreciating its complex profile.

Its versatility also makes it a superb base for cocktails, where its flavour enhances, rather than competes with, other ingredients. For instance, a Casamigos Blanco can elevate a classic Margarita or Paloma, giving it a crisp agave tasting note that brings the drink to life. This category of tequila is designed to be savoured, offering layers of taste that evolve on the palate.

This pervasive myth about harshness has prevented so many people from discovering tequila’s true depth and versatility. Now that you know the difference, why not explore this spirit properly?

Try out a premium 100% blue agave tequila and you’ll get a smoother and more refined experience. So, don’t let old misconceptions dictate your choice. You might just discover that your next favorite drink isn’t just a party starter. You will find that it has a rich heritage, meticulous craft behind it and an exceptional taste profile. Your next drink might just be tequila, and for all the right reasons.