New NACADA Alcohol Rules Spark Uproar: Traders Warn of Massive Job Losses, Rise in Illicit Brews
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By John Kariuki
The Small and Medium Liquor Traders Association (MELTA) has raised a red flag over NACADA’s newly proposed alcohol control regulations, warning that the policies could wipe out thousands of businesses and drive more youth into unemployment.
In a statement issued Tuesday, MELTA Chairman Frank Mbogo said while some of NACADA’s goals—such as increased public education and rehab programs—are commendable, several proposals in the 2025 policy framework are “economically dangerous.”
Key among their concerns is the plan to raise the legal drinking age from 18 to 21. “This age group forms nearly 80% of our sector’s workforce. Over two million young adults rely on these jobs. Raising the age limit will push them into poverty or illegal alcohol trading,” said Mbogo.
Equally contentious is the proposed 300-meter buffer zone between alcohol outlets and schools, churches, or homes. MELTA argues this is unworkable, especially in urban areas like Nairobi. “You’ll shut down half the city’s licensed outlets overnight,” the statement reads.
The proposed ban on online sales and home delivery also drew sharp criticism. MELTA warned that many youth-led businesses, including boda boda delivery services, would collapse. “These are young people paying off loans—what happens to them?” Mbogo posed.
Calling for urgent stakeholder dialogue, MELTA wants NACADA to rethink its approach and strike a balance between public health and economic survival. “We support responsible drinking—not economic sabotage,” said Mbogo.
With tensions rising, the association is urging the government to consult widely before implementing reforms they say could trigger a new wave of illicit brews and joblessness.
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