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Jack Daniel’s has introduced Jack Daniel’s Tennessee Apple, a masterful blend of Jack Daniel’s Tennessee Whiskey and finely crafted apple liqueur, marking the newest addition to the iconic Jack Daniel’s family.
Speaking at the launch, Jack Daniel’s Brand Ambassador David Mutunga said, “It has been a good year at Brown-Forman, with wins in gaining market share and expanding distribution networks. We have seen significant uptake of our brands, but most importantly, we have connected with consumers and resonated with their needs. By understanding what they are asking for—more diversity and innovation—we were inspired to expand our portfolio with new variants.”
He added, “We are excited about the launch of Jack Daniel’s Tennessee Apple as we aim to grow our footprint and increase market penetration. Whether consumers seek a unique taste profile or a more sophisticated drink, we want everyone to feel like they have something to enjoy.”
Jack Daniel’s Tennessee Apple is crafted from Jack Daniel’s Tennessee Whiskey—charcoal mellowed and matured in new American oak barrels—and apple liqueur made from premium ingredients to deliver an authentic Jack Daniel’s experience. The result is a smooth, refreshing apple-flavored whiskey that’s distinctly Jack.
“Mr. Jack was known for being an innovator, always exploring new ways to do things differently, including incorporating unique flavors and ingredients,” said Jack Daniel’s Master Distiller Jeff Arnett. “Tennessee Apple combines the character of Jack Daniel’s Tennessee Whiskey with the crisp, fresh taste of green apples. It’s like enjoying a freshly picked apple in a glass of Jack.”
At 70 proof, Jack Daniel’s Tennessee Apple offers the perfect balance of green apple notes complemented by the bold, sweet flavors of Jack. It will be available nationwide starting October 1 in 50 ml, 375 ml, 750 ml, and 1-liter bottle sizes, with a suggested retail price of $26.99 for a 750 ml bottle.
