Rescue.co Launches Nationwide Roadside Assistance for Kenyan Drivers
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Nairobi, Kenya – 20th May 2025
Kenyan drivers now have access to a new nationwide roadside emergency assistance service following the launch of Roadside by rescue.co by Rescue.co, East Africa’s leading emergency response network.
Priced at KES 8,888 annually (inclusive of VAT) per vehicle, the service offers fast and reliable help for roadside emergencies across the country. It includes towing (up to 600 km or four rescues per year), vehicle recovery, jump-starts, tire changes, fuel delivery, key retrieval, mobile security, and ambulance dispatch.
“Roadside emergencies are daily realities for Kenyan drivers,” said Caitlin Dolkart, Co-founder of Rescue.co. “With this product, we’re combining our trusted network and award-winning Flare platform to deliver peace of mind on the roads.”
The move comes amid high demand for emergency support, with over 4,000 road fatalities and 18,000 traffic incidents reported in Kenya in 2023 alone (NTSA). With growing traffic, long travel distances, and increasing vehicle use, access to rapid roadside support is more critical than ever.
Rescue.co, which has offered roadside aid since 2018, now formalizes it into a dedicated product. Existing partners include Bolt, Glovo, ICEA Lion, JW Seagon, and other insurers and corporate fleets, highlighting confidence in the service.
With a network of over 1,000 responders—including 200+ roadside specialists and 800+ ambulances—Roadside by rescue.co eliminates insurance delays and delivers instant, professional support wherever it’s needed.
The service is open to individuals, families, ride-hailing services, and businesses. Memberships can be purchased at roadside.rescue.co, with discounts available for corporate fleets.
“Mobility and safety are non-negotiable,” said Road Rescue Director Philip Fricke. “This product ensures help is never out of reach.”
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