Zamara Marks 30 Years of Transforming Africa’s Financial Services Industry

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By Steve El Sabai

Zamara, a leading African financial services provider, celebrated its 30th anniversary today, marking three decades of dedication to financial innovation, growth, and prosperity across Africa and beyond.

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In his welcome address, Sundeep Raichura, CEO of Zamara, reflected on the company’s evolution from humble beginnings to a prominent industry leader. Founded in 1994 with a small actuarial team, Zamara has grown into a multinational provider, with operations spanning seven African countries and the UAE. Today, Zamara serves over 800 corporate clients and 200,000 individual members, focusing on delivering innovative financial solutions tailored to client needs.

“The last 30 years have been an exciting journey. We’ve grown from a small team with big dreams to a company that is now a regional African champion and an established multinational with a record of achievements,” said Mr. Raichura.

Zamara’s growth and innovation have not gone unnoticed. Recently, the company was honored as “The Best Insurance Broker” at the 2024 Think Business Insurance Awards and became the first company in Africa to earn QAS accreditation from the Institute and Faculty of Actuaries. Zamara now leads the continent outside South Africa with the highest number of qualified actuaries, reinforcing its position as a key player in Africa’s financial sector.

Dedicated to both the pension and insurance sectors, Zamara’s impact is defined by client-centered innovation. The firm has pioneered numerous industry-firsts, such as self-service pension and insurance portals and Africa’s first WhatsApp-enabled pension solution. Its Zamara Angaza initiative is another milestone, aiming to promote financial literacy among young people in primary and secondary schools.

Looking to the future, Zamara’s vision remains ambitious and client-focused. The company is poised to expand its footprint across Africa and the Middle East while enhancing its digital capabilities to adapt to clients’ evolving needs.

“At Zamara, our core values of Simplicity, Empathy, and Trust guide every decision we make and every service we offer in our quest to create a financially secure and prosperous society,” Mr. Raichura concluded.

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Mike Nyaks.

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