PRINTAN Launches the SINOTRUK HOWO MAX Truck in Kenya
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Nairobi, Kenya – 8th May 2025 – PRINTAN, the authorised dealer of SINOTRUK HOWO, has officially launched the HOWO MAX Truck in Kenya—setting a new benchmark for power, durability, and affordability in Africa’s commercial transport industry.
Engineered for the continent’s toughest terrains and logistical demands, the HOWO MAX is built to serve businesses in construction, cross-border cargo, and supply chain logistics, empowering transport operators with performance, comfort, and cost-efficiency.
Speaking during the launch, PRINTAN CEO Hossein Goudarzi highlighted the truck’s unique value proposition:
“We position ourselves as the company delivering durable, high-quality, and innovative trucks at affordable prices, making long-distance heavy-load transportation easier and more profitable. The HOWO MAX is engineered specifically for Kenyan roads, offering reliability and efficiency at a significantly lower total cost than competitors.”
Built for Africa’s Roads, Built for Business
The SINOTRUK HOWO MAX (6×4 Prime Mover, Model: ZZ4257V344KC1R RHD) blends powerful performance with smart technology and driver comfort—making it ideal for both short-haul and long-haul operations.
Key features include:
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MAX-E High-Roof Cabin: With air suspension driver seat, multifunction steering wheel, air conditioning, and two berths for maximum comfort.
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480HP MAN Technology Engine: The MC13.48-30 Euro 3 engine is tailored for regional fuel conditions, delivering superior performance and fuel efficiency.
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16-Speed AMT Gearbox with VOITH Retarder: Ensures smoother gear transitions, better control, and driving efficiency.
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Heavy-Duty Components: 750L + 300L dual fuel tanks, drum brakes, SKF low-maintenance bearings, and a robust German-technology chassis for durability and safety.
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Advanced Safety Features: Including ABS, AGM battery, stabilizer bars, and reinforced lightning protection.
Local Support with Global Strength
PRINTAN is strategically positioned with centralized support offices in Kenya to ensure fast, reliable maintenance and after-sales service, reducing downtime and enhancing fleet efficiency.
“As the exclusive official dealer of SINOTRUK HOWO MAX in Kenya,” said Goudarzi, “PRINTAN guarantees authenticity, competitive pricing, and unmatched after-sales support. Our customers benefit from genuine parts, tailored financing solutions, and first access to innovations—advantages only we can offer.”
Market Leadership and Proven Performance
With over 1.7 million trucks produced annually, SINOTRUK’s global manufacturing scale ensures cost efficiency without compromising on quality. In Kenya, the HOWO brand already commands over 55% market share in the heavy-duty vehicle segment, reflecting its five-year track record of reliability and performance on local roads.
Under the banner “Always Moving, Always Earning,” SINOTRUK—through PRINTAN—continues to deliver cost-effective, robust, and smart transport solutions purpose-built for Africa’s demanding transport sector.
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