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Outlook Index Limited has partnered with East Africa Breweries Limited (EABL) to launch a first-of-its-kind distributor-led initiative, the ‘Bar on Wheels’. This innovative and customer-centric concept elevates the party experience, delivering convenience, sophistication, and premium beverages directly to consumers’ doorsteps.
The ‘Bar on Wheels’ is a mobile, fully equipped bar offering a curated selection of beverages, including premium spirits, signature cocktails, craft beers, and non-alcoholic options. Designed to revolutionize how consumers celebrate special moments, it provides a hassle-free solution for hosting exceptional events. Customers can order a fully stocked bar featuring EABL brands, a professional mixologist, a speaker, and brand ambassadors to cater to events such as house parties, corporate end-of-year gatherings, and birthday celebrations.
Speaking at the launch, Catherine Muchai, General Manager of Outlook Index Limited, highlighted the concept’s focus on consumer convenience and evolving hosting trends.
“The ‘Bar on Wheels’ is more than just a bar; it’s a statement of convenience in response to changing consumer needs. It focuses on ease of hosting events and is expected to enhance the experience for customers ordering drinks from the comfort of their homes and offices, especially as we gear up for the festive season,” Muchai remarked.
EABL’s e-commerce platform, Ke.TheBar, complements this initiative by connecting online consumers with EABL products sourced from trusted distributors, supermarkets, and retailers. The platform ensures consumers have access to affordable, high-quality beverages directly from breweries while maintaining the highest quality standards.
Joseph Kagigite, EABL’s Head of Sales for Nairobi, praised the initiative, stating:
“This distributor-led initiative underscores our commitment to innovation and customer engagement. By empowering distributors to spearhead such projects, we ensure a synchronized approach to delivering unique experiences while creating new revenue streams for our partners. Our goal is to bring our products closer to customers, providing them with a unique and memorable way to enjoy our high-quality beverages as the year wraps up.”
The ‘Bar on Wheels’ offers several premium features:
- A wide selection of spirits, beers, and mixers tailored to diverse tastes.
- Expert bartenders and mixologists to craft exquisite cocktails.
- Customizable packages for events of all sizes and themes.
- A seamless setup and operation, ensuring the highest standards of quality and service.
Consumers can order the ‘Bar on Wheels’ by visiting baronwheels.simplybook.me and selecting packages that suit their hosting needs and budget.
