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Don Julio 1942, the pinnacle of premium tequila, brought an unforgettable tequila experience to Nairobi’s Club Ruby, Glee Nairobi, offering discerning consumers a night of elegance, flavor, and celebration.
The event celebrated the heritage and craftsmanship of Don Julio 1942, providing guests with an immersive opportunity to savor the tequila’s rich flavors. “We are excited to bring the heart of Don Julio 1942 directly to our consumers,” said Victoria Mbugua, Brand Manager for Don Julio. “These immersive experiences allow us to showcase the versatility of our tequila while getting to know our consumers. Sharing stories, crafting cocktails, and building a vibrant Don Julio community is what these events are about.”
Energetic sets by DJs Fully Focus and Adrian filled the venue with a festive atmosphere, while guests enjoyed bespoke cocktails created by a skilled mixologist. Each cocktail was crafted to highlight the unique characteristics of the chosen Don Julio variants, illustrating the spirit’s versatility beyond the traditional neat pour.
The pop-up event is part of a series aimed at allowing consumers to explore the rich heritage and unparalleled craftsmanship of Don Julio 1942, redefining how premium tequila is experienced.
For those seeking to delve deeper into the Don Julio universe, visit ke.thebar.com for more information on the brand and its exceptional offerings.
