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By John Kariuki
The Kenya Yearbook Editorial Board (KYEB), under the leadership of CEO Lilian Kimeto, has taken center stage at the Public Relations Society of Kenya (PRSK) Annual Summit 2024. Themed “Elevating PR Counsel in a Disrupted World,” the summit focuses on navigating the evolving landscape of public relations where adaptability and strategic guidance are paramount.
During a high-profile panel discussion on Day 2, Ms. Kimeto joined other distinguished CEOs to share insights into how KYEB has remained a leader in the media and public relations industry. She highlighted KYEB’s strategic adoption of the 3 Vs—Value, Visibility, and Viability—as the cornerstone of its sustained success.
- Value: Delivering meaningful, audience-centric content that informs and inspires.
- Visibility: Maintaining a strong presence in public discourse, shaping narratives in the media.
- Viability: Ensuring financial sustainability and embracing digital innovation to adapt to changing trends.
“These pillars have helped us remain relevant and impactful in an ever-changing market,” Ms. Kimeto explained, adding that KYEB’s ability to adapt to technological shifts and global changes has allowed the organization to thrive amidst disruptions.
The panel discussion underscored the importance of agility and strategic positioning in today’s dynamic media environment. PR professionals attending the summit gained valuable insights from KYEB’s approach, which serves as a blueprint for navigating and excelling in a disrupted world.
As the PRSK Annual Summit progresses, the Kenya Yearbook Editorial Board continues to play a pivotal role in shaping the future of public relations and media in Kenya, setting an example of innovation and resilience for other organizations.
