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By John Kariuki
Tourism Cabinet Secretary Rebecca Miano, EGH, has unveiled a bold vision for Kenya’s tourism sector, identifying marine tourism as a key driver of economic growth, employment, and sustainable community development. Speaking at an event in Kilifi County, Miano praised the region’s untapped potential as a cornerstone for advancing Kenya’s tourism agenda.
“Tourism is a vital driver of our economy, providing not only jobs but also opportunities for communities to thrive. Kilifi County stands out as a shining example of how tourism can transform lives and promote sustainable growth,” Miano stated.
With Kenya’s extensive coastline boasting rich marine biodiversity, pristine beaches, and historical landmarks, Miano emphasized marine tourism as the next frontier in positioning the country as a global leader in sustainable travel. She underscored the need for eco-conscious tourism practices to balance economic development and environmental conservation.
“Marine tourism offers immense potential for economic growth and environmental stewardship. By leveraging our natural resources responsibly, we can create a sustainable model that balances tourism development with conservation,” she added.
A key part of this transformative strategy is the Ronald Ngala Utalii College in Kilifi, which will serve as a center of excellence in hospitality training. Once operational, the institution will accommodate 3,000 students per cohort and equip them with world-class skills tailored to meet the demands of the global tourism market.
“Our youth are the backbone of this industry. By providing them with world-class training, we empower them to excel and lead in the hospitality sector,” Miano noted, adding that the college will stimulate local economic growth through job creation, talent development, and infrastructure investments.
Miano stressed the importance of public-private partnerships to unlock tourism’s full potential. Collaborations, she said, will foster innovation, develop unique tourism products, and ensure that local communities, particularly women and youth, directly benefit from the industry.
“Tourism is not just about destinations; it’s about experiences. By working closely with the private sector, we can develop offerings that attract visitors while ensuring sustainable community growth,” she said.
As Kenya aims to position itself as a global tourism hub, Miano urged stakeholders to prioritize sustainability and protect the country’s natural and cultural heritage, which forms the backbone of its appeal to travelers worldwide.
“Tourism is a bridge that connects people and cultures. It has the power to unite and empower communities while significantly contributing to our economy. However, its long-term success depends on how well we protect our natural resources for future generations,” she concluded.
With strategic investments in infrastructure, training, and sustainability, Kenya’s tourism sector is poised for remarkable growth. Under Miano’s leadership, marine tourism promises to redefine the country’s economic trajectory, offering new opportunities and ensuring that Kenya remains a destination of choice for global travelers.
